Why Site Speed Matters and How To Improve It
Google has focused its recent algorithmic updates largely on promoting great content and natural links, and penalizing weak content with unscrupulous links. This means that content marketing is undeniably effective at getting sites to rank in search engines.
How ever this comes at a risk of devaluing technical changes — including site speed — that absolutely make clients more money on their existing organic audiences. You might be able to get slow sites to rank consistently, but the lack of attention to infrastructure will eventually come back to haunt you in conversion rates.