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When you think about improving your local SEO, do you think about content? Maybe not. I’ll admit, it’s not always the first thing that comes to my mind. But here’s the thing – content directly affects local SEO, and overlooking it is a huge mistake.

Local search is an integral part of any SEO strategy targeting customers in a specific region, city, or neighborhood. Simply put, local SEO is where you focus to improve your rankings and visibility in local search results such as Google’s Map Pack/Local Pack. Organic SEO is how you...

If you’re looking to dominate your local market, it’s essential to optimise your Google My Business listing. This will help your business show up in relevant search results for people who are looking for businesses in their area. In this article, we’ll...

Inbound links, or backlinks as they’re commonly referred to, have mattered to SEO for as long as Google has been using an algorithm to rank search results. Historically, having a greater number of inbound links has increased a website’s chances of earning high rankings in...

As website owners, we all want to increase the amount of traffic to our sites and building good quality backlinks is a good way to do this. In this article we’ll look at the benefits backlinks can bring to your SEO efforts and some of our top tips for attracting quality links.

A conversion occurs on your website when a visitor performs an action that is valuable to your business. Known as a goal, this can be anything from signing up to your newsletter, visiting a certain page, or purchasing a product. When you write the text (or copy) on your website, every...

Irrespective of what industry you’re in, you’ll always have at least one competitor who has been around longer and has allocated more budget and resources to building their visibility on the web and in search engines. It may feel futile to try and compete with them in the realm of SEO....

Sometimes the factors responsible for your search rankings and traffic dropping can be difficult to detect. It could have been a change in the Google algorithm, a technical error, your server not handling bandwidth properly, or links that were sending traffic before suddenly no longer...

Business owners and marketers who haven’t serendipitously discovered Google’s various guidelines are left wondering how to promote non-brick-and-mortar brands. Even where there’s awareness that such guidance exists, Google is continually evolving its stance. It’s easy to make mistakes,...

As a business owner, search engine optimization plays a vital role in attracting consumers to your website. SEO can help grow your website’s online visibility on the search engine results page, thus bringing more organic traffic to your website.

Do you want to generate more leads and improve your sales? If the answer is yes (of course), you need search engine optimization (SEO). It’s simple — if you have a business in the twenty-first century, you need to be online, and you should hire a great SEO specialist to make sure...

In 2021, relevancy is still king, and the companies who can adapt to the changes in the search engine landscape will be the ones who thrive. It’s about more than just getting a few search terms on page one of Google. It’s about building a solid foundation of SEO that will outlast...